Dove's "Real Beauty" Campaign (natural woman in their underwear) has been really lame. Their concept is just too plain and boring. Absolutely nothing clever about it (pudgy pale women in their underwear - who cares.)
That is until now. It's taken about a year, but Oglvy & Mather finally got my attention. Well conceived and executed, this ad shows us the "man behind the curtain" so to speak.
Enjoy
Comments